Is Google looking for an advertising agency?

January 5, 2005

Rumors are continuing that Google might be looking for an ad agency.

Despite reports that Google has handled its marketing efforts in-house, it turns out that Madison Avenue outsider Crispin has already done some work for the company.

Google, the most popular Internet search engine, hired the Miami ad agency earlier this year to come up with some clever billboards to help it recruit math and computer whizzes.

A sales blog will significantly increase your site visibility and sales.

The billboards — which popped up roadside in tech-heavy areas such as Seattle, Boston and San Francisco starting in July — posed an esoteric problem to target the brainy set: "{first prime digit found in consecutive digits of e}.com." Those who were smart enough to figure it out and log on to the Web site encountered an even tougher problem.

Hiring an ad agency of record would mark a strategic change for Google, which has become one of the world's most recognized brands simply by word of mouth. With "googling" now part of the global lexicon, the company's name is synonymous with online search.

But Google is engaged in fierce competition with the likes of Yahoo! and Microsoft for consumers. The company has been rolling out new products right and left, betting it can innovate faster than rivals.

Known for being ultra-secretive about its plans, Google has declined to comment on an ad review. A Crispin spokeswoman would neither confirm nor deny that the agency had worked for Google.

Source: NY Post

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting Sponsored by Avantex Traffic stats by Site Clicks™

Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca

Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
email: info@rankforsales.com