AOL tests mobile phone search engineJuly 27, 2005 
AOL will test-drive a new service that enables mobile phone users to search the Internet and even link to Web pages that it will reformat for small mobile phone screens. AOL's testing is an attempt to move away from the computer, where its position as the dominant Internet provider is being undermined as users defect to cable operators and telephone companies offering high-speed Internet access. Wireless phone service providers also have had a tough time getting U.S. mobile users to spend more time on their phones other than for calls or text messages, analysts said. But as the next generation of wireless networks with higher speeds begin to roll out across the United States, media, technology and service providers are racing to extend the computing experience away from the desk.
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AOL, a unit of media conglomerate Time Warner Inc. Users can reach the site directly from their phones by typing in the address (mobile.aolsearch.com). AOL's test comes amid a flurry of other major deals between phone manufacturers and wireless operators. In June, Web search leader Google Inc. struck a deal with Deutsche Telekom's Yahoo struck a partnership with handset maker Motorola Inc. to make accessing e-mail, news, instant messaging and searching easier on more powerful phones. Indeed, while few of these services will have a material impact on the bottom line for these companies now, the payoff could be nothing short of establishing relevance as consumers demand access to anything, anywhere, any time. For wireless service operators, these deals appear to signal a shift in strategy, analysts said. Up until recently, wireless service operators, like their online counterparts such as AOL, have attempted to maintain a lock on services to keep out interlopers. "Initially, there has been an attempt by (wireless) carriers to own where customers were going and they wanted to keep them within the walled garden," said Linda Barrabee, a Yankee Group senior analyst. But these days, "consumers are really keyeing into communications and personalization ... They want e-mail and search," she added. AOL's mobile search also will tie in with Yellow Pages local directory search and give users the ability to find shopping information. The company did not announce deals with carriers during the testing period. Source: Reuters  Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.  Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.
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