The NFB sues Target.com

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The NFB sues Target.com

February 13, 2006

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The NFB (National Federation for the Blind) and a college student launched a lawsuit against Target.com.

Those two parties also want to establish a class action suit over Target and its lack of accessibility for blind Internet users.

The lawsuit is specifically centered around Target.com’s lack of ALT text in its site’s images.

You have to wonder who’s doing their SEO, as ALT tags (or ALT Attributes) are a very important part of site usability and relevancy.

Not to point fingers at the National Federation of the Blind, but if you scroll over the navigational images at the top of their site, there are no ALT tags to inform the user of those images either.

The suit claims the following lack of accessibility on Target.com:

* Lack of alt text
* Images maps that neither have alt text or a functional equivalent
* Requirement of a mouse to perform various functions on the site

One issue brought up on the Webstandards.org blog is who is at fault here? Target or Amazon.com:

Target.com is powered by Amazon.com, so who is responsible?

Are both responsible? A 50-50 split? 75-25? Does the Amazon.com engine that is powering the site even allow Target developers make it accessible?

Depending on the functionality of the Amazon engine, can it be considered an Authoring Tool and thus subject to the Authoring Tool Accessibility Guidelines?

Did Amazon promise accessibility but not deliver? Did accessibility even make it on to the radar when building the site?

Source: Search Engine Journal

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