Yahoo improves its Yahoo Publisher Network

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Yahoo improves its Yahoo Publisher Network

March 14, 2006

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Yahoo has upgraded its Yahoo Publisher Network and added new features.

In addition to offering a revenue generating contextual advertising channel, Yahoo Publisher Network also includes the following offerings:

* Take advantage of Yahoo Publisher tools, services and programs
Integrate other Yahoo services into your web site, including Add to My Yahoo (RSS), Y!Q and more to come soon

* Help shape what Yahoo offers to the publishing community
Yahoo's mission is to deliver products and services based on the needs of the publishing community

YPN, in an effort to deliver more Yahoo generated content to publishers, has recently added a Yahoo! Developer Network link within the “Content” tab of the portal.

The marriage between the Yahoo Publisher Network and the Yahoo Developer Network is one of the company’s first steps to “add new publisher-facing products within the portal and part of a greater effort to make it easier for publishers to quickly and easily find any of Yahoo’s tools in one designated area.”

The “Content” tab now provides set-up guides for:

-Y!Q
-RSS Feeds (via My Yahoo)
-Open applications to create products (via Yahoo Developer Network)

Now information on applying Yahoo Maps to publisher sites is now found under the Yahoo Developer Network.

Source: Search Engine Journal

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