Microsoft testing its LiveSide advertising across Windows

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Microsoft testing its LiveSide advertising

March 15, 2006

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Microsoft is building what it calls the Web’s largest advertising medium which includes Office Live, Windows Live Mail and MSN Spaces.

It appears that this ad network will be more about the global branding experience across multiple Microsoft channels and not about garnishing individual clicks via ad network partners.

Results of some of the multiple ad formats being tested will help determine which ad offerings provide the best ROI for marketers, while adding value to the overall consumer experience.

With the mix of mail, blogs, and Office applications, the Windows Live advertising experiment hopefully will lead to a stronger branding sponsorship of the overall Live experience, as opposed to the horrid ads being served across Hotmail and MSN services of yesteryear.

People with their eyes on the Contextual Advertising implications of MSN adCenter may also have their eyes on how MSN Spaces integrates display and contextual ads into their vast network.

Possibly even more excited are the blog advertising companies like BlogAds, FM, and soon Performancing - especially with over 30 Million MSN Spaces blogs on the market.

So, will you be part of the experience? Dependent upon where you live Windows Live ads are being tested in:

* MSN Spaces in Australia and Italy
* Windows Live Mail display ads being tested elsewhere
* Office Live ads are initially being tested in the U.S.

Microsoft adds that the US Office Live display ads “immediately sold out of their available openings for beta advertisers.

Tests will continue on these and other Microsoft sites and services throughout 2006, while additional research is underway with approximately 100 advertisers in nine markets to verify advertisers’ needs and best practice advertising solutions for Windows Live.”

Advertising is a very important business model for Microsoft worldwide because an increasing number of advertisers are becoming more global,” said Joanne Bradford, corporate vice president for Global Sales and Marketing at Microsoft.

“With ad-supported software opportunities, we’re able to offer great services at low or no cost for our consumers and a vast ecosystem for advertisers.”

Source: Search Engine Journal

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