April 3, 2006

Ask.com announces the launch of RhymeRank, a new search technology capable of producing related search results that rhyme with a searcher’s original query.

Ask.com's new product is located on the right-hand side of the Ask search results page, under the heading, “Rhyme your Search.”

“When combined with our site’s already-powerful “Narrow Your Search” and “Expand Your Search” capabilities, “Rhyme Your Search” sets Ask.com apart with the unprecedented ability to suggest phat new ideas for your search.”

RhymeRank was developed at a top-secret laboratory near Ask’s headquarters in Oakland, California.

It is based upon the educational theory that people commit information to memory more effectively when it is phonetically consistent. Understanding this, Ask hired dozens of experts to develop algorithms capable of producing the best and most irrelevant rhymes.

“Web 3.0 is clearly upon us,” noted John Battelle, author of The Search, and one of the world’s leading experts on the search industry.

“RhymeRank smartly builds upon the recent relaunch of Ask.com.

This is a BIG DEAL and is the kind of innovation that demands Ask’s rivals stand up and take notice.

Or to sit on the sidelines in the position of the lotus.”

“This will go down as the day the momentum in the search wars shifted to Ask.com,” said Jim Lanzone, General Manager of Ask U.S.

“Aspiring rappers and poets are a huge, untapped market,” said lead engineer Keith Hogan. “Someone will win a Grammy or Pulitzer one day using this product. Or, at the very least, an Open Mic Night.”

Source: Ask.com

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