April 10, 2006

Recent numbers reveal that the Yahoo Publisher Network (YPN) is growing larger every day.

In an effort to ad more of a sense of community and communication between its YPN publishers, Yahoo just launched the Yahoo Publisher Network’s Blog at YPNblog.com.

Yahoo's Publisher Network blog plans to be a resource for publishers, by publishers.

In it, publishers will find not only what they might expect from a product-focused industry blog—the latest on issues, new releases, and tips—but also in-depth how-to’s, publisher interviews, industry trends, links to articles and other news and information you can use. The blog is also intended to be a community platform that will help publishers learn how to be more successful and profitable publishers.

* Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products.

* Build a place where you can come and learn about the latest updates and enhancements to the Network.

* Showcase your work and your contributions to making Yahoo! Publisher Network what is today – and to what it will become tomorrow.

* Provide a community space where you can learn from other publishers how to be a better one yourself.

The YPNBlog, in the Yahoo & Wordpress (the technology which powers YPNBlog) community spirits, will also be publishing a weekly Publisher Spotlight. The Spotlight will feature sites which are doing something ‘groovy’ or a bit different with YPN. If you know of a YPN Publisher doing something a bit out of the box, send your nominations to YPN.

Additionally, YPNBlog has the mission of becoming a blog resource on contextual advertising and related happenings, keeping an eye on industry news, new plug-ins, forum conversations, hacks and add-ons.

Will Johnson, VP & General Manager of Yahoo Publisher Network adds:

“While Yahoo! and the web may be still in its “adolescence,” by comparison, the Yahoo! Publisher Network self-serve platform is really in its infancy. After all, we’re still calling this a beta product, and for the time being, our advertising products are only available in the U.S.

Even so, this is not just a test. We are passionate about building relationships with publishers, delivering outstanding service and an industry-leading experience. And we will continue to make improvements and roll out additional features throughout the beta period.”

The YPNBlog also serves as a showcase of Yahoo’s Social Media technology, with Events powered by Upcoming.org, Tagging & Bookmarking via Del.icio.us, RSS subscription via My Yahoo, and a Flickr Photo Badge.

Even if you’re not a member of the Yahoo Publisher Network, the implementation of all of these 2.0 hacks and tools is a nice awakening to how tuned in Yahoo is to the social search and blogging world.

Source: Search Engine Journal.

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