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Google to display more ads on commercial keywords

May 4, 2006

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Google said it will display more ads for commercially-related keywords in its paid search results than non-commercial keywords.

Google is rolling out a "quality change" that shows fewer AdWords ads on queries that users might prefer not to see ads on.

What's more, the search company will place ads on queries where seeing ads might be useful, the company said.

Google made the change to provide more relevant search results, Nick Fox, product manager for ads quality at Google, wrote on Google's "Inside AdWords" blog.

More ads will be displayed for keywords that are more commercial in nature, such as "running shoes," than for non-commercial, educational-type keywords for people that are conducting research.

Source: DM News


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