AdCenter will be the advertising engine for Windows Live

The Search Engine Professionals at Rank for $ales.com --- In business since 1997.

Search this site Join the SEO Help Forum

AdCenter will be the advertising engine for Windows Live

May 5, 2006

Get the most dependable Linux or Windows Web hosting at the lowest cost. Domain names at only 99 cents for a whole year! Click here to learn more.

Microsoft CEO Steve Ballmer is expected to announce the launch of Microsoft adCenter.

Microsoft adCenter will be the company's Internet advertising platform that will serve paid search traffic on Microsoft's online properties hosted in the U.S.

Steve Ballmer is expected to recognize the advertising community for its pivotal support of Microsoft's rapidly expanding digital content network and announce that the company is set to deliver even richer opportunities for advertisers in the months to come.

Ballmer's audience at the Strategic Account Summit will include more than 700 leading innovators in the advertising, marketing and media industries.

"Ad-supported software services are an integral part of Microsoft's plans to give consumers access to a broader variety of digital media, whenever they want and on whatever device they prefer," said Ballmer.

"Our close partnership with the ad community is extremely important to us as we evolve Microsoft from a software company into the world's largest, most attractive provider of online media through MSN, Windows Live(tm) and adCenter."

Announced a year ago at the sixth annual Strategic Account Summit in March 2005 as a comprehensive platform and set of tools for advertisers, the Microsoft ad platform will be launched at the summit by Ballmer in the U.S., joining the service's availability in Singapore and France and serving 100 percent of paid search ads in these markets.

Microsoft adCenter also will begin testing with a limited number of advertisers in the U.K. market in June.

As the advertising engine for Windows Live, MSN and other Microsoft online services, Microsoft adCenter is helping advertisers strategically plan their online buys and is designed to help them gain a higher return on investment by utilizing real audience intelligence and advanced targeting capabilities.

Performics Inc., the performance-based marketing division of DoubleClick Inc., is using Microsoft adCenter extensively with its clients. Stuart Frankel, president of Performics, will join Yusuf Mehdi, Microsoft senior vice president and chief advertising strategist, in demonstrating Microsoft adCenter's capabilities at the Strategic Account Summit.

"We are very encouraged by the results of our campaigns in adCenter. In particular, during the pilot, the vast majority of our clients' conversion rates have been better on MSN than the other major search engines," Frankel said.

Ballmer and Mehdi will outline a broader vision for adCenter at the conference, sharing a road map of how adCenter will be enhanced to address advertising opportunities beyond paid search.

Ballmer is expected to note that Microsoft is committed not only to a next-generation advertising platform for its advertising customers, but also to building through MSN and the Windows Live services the largest, most engaged audience on the planet.

Microsoft adCenter is designed to ultimately provide advertisers with a one-stop-shop experience, whether buying search, contextual or display ads across a number of Microsoft properties.

Ballmer will emphasize the importance to advertisers of accessing powerful tools and audience intelligence in an easy-to-use, accessible way, and that Microsoft's network of online sites and services will deliver to advertisers a range of audiences with very different demographics that advertisers will be able to reach in one consistent way.

Contextual advertising testing begins on MSN in the U.S. market this summer. In addition, the following Microsoft properties are preparing to launch ads in the near future: Windows Live Mail, Windows Live Spaces, Windows Live Safety Center, Windows Live for Mobile, Office Live and Office Online, and the Xbox® Web site Xbox.com.

The one-stop-shop experience of Microsoft adCenter will allow advertisers to track ad campaign performance and report results in a holistic and measurable way.

In response to advertiser feedback, Microsoft has not only built adCenter to deliver innovative reporting capabilities, but also will announce that it had acquired DeepMetrix Corp., a privately held provider of Web analytics and business intelligence tools for online marketers and publishers.

Expanding upon DeepMetrix technologies such as LiveSTATS.BIZ, Microsoft will deliver new Web analytics applications in future releases of Microsoft adCenter.

Source: Yahoo News

Increase your site traffic with a paid inclusion program

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Sponsered by Link Rent Sponsored by Avantex Traffic stats by Site Clicks™

Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca